Beata Jaworska

Foodservice Category & Marketing Manager / Kraft Heinz

She has 15 years of marketing experience, working in the foodservice industry with brands such as Heinz, Pudliszki, Winiary, Garden Gourmet, Chef, Maggi, Kit Kat, and Lion.

She has consistently built her career based on FOOD, starting with studies in Food Technology and Human Nutrition at SGGW (Warsaw University of Life Sciences), and at the LIFE University of Copenhagen – combining technological and conceptual knowledge with a focus on the needs and challenges of the gastronomy industry.

Anyone who has had the opportunity to meet her knows that she is a “powerhouse” with a calling for tasks that are not easy to “tackle.” She is a passionate advocate for the gastronomy industry and strives to support its development through various projects, particularly culinary competitions, which have uncovered many talents in Polish gastronomy, including:

  • Organizing the Polish edition of the global Heinz Selection program, which highlights the best burger restaurants worldwide. Two editions of this program were held at Gastrotargi SMAKKi.
  • Organizing four editions of the CHEF Culinary Cup, which even reached an international level for the Central and Eastern European markets.
  • Supporting the Polish qualifications for Bocus d’Or twice on behalf of the CHEF brand.

Since January 2025, she has been coordinating and hosting the Street Food Masters competition.