Justyna M. Adamczyk

Justyna Adamczyk is an expert who combines business and educational practice. For over two decades, she has worked as a strategic advisor for international corporations, Polish brands, and leading investment funds.

She specializes in premium and luxury brands, with experience in establishing their position in the Polish market. Her expertise includes projects in brand positioning and repositioning, product and client experience development, mergers and acquisitions, and selecting key personnel and collaborators for project implementation.

She is the founder of the Luxury Academy and the instructor of the course “Building and Managing Luxury Brands.” Justyna is also a co-founder of the Luxury Mastermind Club.

As the creator of the program and lecturer for the postgraduate course “Creating and Managing Luxury Brands” at SWPS University, she has developed a comprehensive curriculum in collaboration with prominent professionals and managers from some of the world’s most prestigious brands, including Moët Hennessy, BMW, Rolls Royce, Hermès, Vogue, Louis Vuitton, Six Senses, and Sunreef Yachts.

Justyna leads training sessions and delivers lectures at conferences in various countries. She conducts power speeches for managers and top-tier corporate clients and organizes deluxe team-building and incentive trips. Additionally, she hosts the Luxury Embassy program on TVN Discovery.